Vincent Longo: The Old School Make-Up Brand Assuming A New Kind Of Cool Kid Status

Launched in 1995, Vincent Longo products have long been a staple in many a professional make-up artist's beauty arsenal, but the brand lost its cool status when most products were discontinued in the early 2000s, leaving the likes of MAC and NARS to take over...

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Launched in 1995, Vincent Longo products have long been a staple in many a professional make-up artist's beauty arsenal.

In fact, you might even remember rummaging through your mum's make-up bag and experimenting (ehem, making a mess) with her VL lipsticks, or spending part of your first ever pay-packet on one of their super-sophisticated matte bronzers - ring a bell?

Fast forward to 2000, though, and the brand lost its cool vibe when most products were discontinued in the UK, leaving the likes of MAC, NARS and Kevyn Aucoin to take over.

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Not long ago, the brand had a quiet re-launch (which you'd be forgiven for missing) over on online beauty hub Cult Beauty and since then they've vowed to make an even bigger name for themselves. In fact, stunning new products, luxury stockists and a whole hoard of new celeb fans is just the tip of the iceberg.

This is exactly why the brand deserves a spot inside your make-up bag once again.

They Just Launched Into Screenface In London's Shoreditch And Have Plans To Join Forces With A Luxury Department Store

Two things make a beauty brand cool. 1) If it appears on Cult Beauty and 2) If you can shop it in Shoreditch.

Just like cult skincare brand The Ordinary, which recently opened their doors in Spitalfields, you can now shop Vincent Longo in make-up mecca Screenface (we've been there and it's pretty amazing), so you can swatch to your heart's content IRL.

They're also set to assume a new kind of luxe status by joining forces with a huge London department store come Autumn (watch this space) and just like Jane Iredale, they are set to be a name synonymous with spas, starting with one in the city.

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The Brand Is Make-Up Artist Approved - And Not Just By Vincent Himself!

Make-up artists are sent tonnes of beauty products every single day, so if they use something on a client (and shout about it) you know it's good.

Make-up maestros like Chase Aston who has tended to the faces of Kate Beckinsale and Kate Moss as well as the ultra talented Yasmina Bentaieb (her clients include Brit artists like Ella Eyre and Emeli Sande) are just a handful of industry professionals who look to products such as the cult Cream-To-Powder Blush to make-over their celeb regulars. If it's good enough for those guys...

What's more, Vincent doesn't leave the creative process to other members of the team. In fact, if it has his name on it, it also has his stamp of approval, and who wouldn't put their trust in a make-up artist who has been established for over 20 years?

It Encourages Us To Play Around With Colour And Texture

Half of the fun of beauty is getting to experiment with all manner of different colours and textures and in a world where matte finishes and understated nudes are reigning supreme, this is pretty refreshing!

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The metallic, high shine and creamy finishes of Vincent Longo's eye shadows, liners and highlighters make painting your face like child's play. They focus on artistry and diversity, so think glossy lids as seen at Balmain and Altuzarra and chrome flicks at Carmen Marc Valvo, offset by a dewy foundation base and watercolour-esque blush - what a mix.

The best bit?

They've brought back the lip stain - in a new and improved gel form, FYI - so you can kick all of those ultra-drying matte lipsticks (which often need around ten top ups) to the kerb in favour of something that stays put and takes minimum effort. Yep, it's officially cool to be low maintenance.

The Shade Range Is Very Impressive

An impressive shade range makes a beauty brand and this one is all inclusive. The Creme-to-Powder foundation is available in shades Porcelain right through Mahogany, so all skin tone bases are covered - even olive, which can be so tricky to match.

The ELLE-approved loose powders mirror the foundation selection well and we're also loving the brand new Liquid Canvas Concealers which have been formulated with innovative Korean technology (and those guys know their stuff) to ensure seamless coverage. A few swipes is all you need.

Everything Is Pretty Instagram-Worthy

The brand knows we find it very hard to resist pretty things and their bronzers and highlighters, to name but a few buys, are so Instagrammable.

The Pearl X Eyeshadow collection takes inspiration from none other than the cosmos by marrying a myriad of different coloured pigments and textures (from matte to pearlescent) in one single compact, so it'll leave you starry eyed every time you swirl your eye-shadow brush in. And we haven't even touched on the cream eyeliners yet...

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