When make-up artist extraordinaire Pat McGrath dropped her crazy mesmerising Dark Star 006 mini collection for her eponymous beauty brand, Pat McGrath Labs, a few months ago, it's fair to say, the internet lost its s**t.
Like, we were not cool about it.
So now the fashion week backstage legend has revealed she's launching a brand spanking new matte lipstick line, on the outside we're like: 'No biggie', but in reality? Our excitement is verging on embarrassing.
Unveiling the nine strong Lust Matte Trance (solid name) lipstick collection on Instagram, McGrath described the line as 'A LETHALLY LUXURIOUS, INSTANTLY ICONIC new lipstick.' Yes, she used capitals.
According to Allure, McGrath laboured over the formula for years before she got it just right. By which she means a seriously expert matte lipstick that won't make your lips so dry they fall off.
'I didn't want a matte that felt like concrete', the recent CFDA Founder's Award Winner told Allure, 'This formula doesn't mask the natural texture of your lips. It works beautifully on top of a lip pencil, swiped on straight from the tube, or — how I always like to apply lipstick — tapped on with fingers.'
And if the lipsticks look familiar, it's because you've seen them before. Yup, the wily McGrath managed to sneak them under the radar and onto models at Prada's recent resort show.
How she kept the lipsticks on the lowdown? By mixing two different shades and decanting them into clear jars, of course.
Curated into three colour groups called The Batch: Skin Show (nudes), The Batch: Colour Blitz (brights) and The Batch: Vicious Venoms, the lipsticks suit all skin tones and are, in line with McGrath's previous make-up, all a little bit extra.
None more so than the three shades specifically designed with McGrath's muses in mind. You've got 'Omi', a mid tone rose shade based on a custom colour McGrath mixes for Naomi Campbell, 'Elson', the specific shade of red she used on flame-haired model Karen Elson, and McMenamy, a deep burgundy dedicated to 90s supermodel Kristin McMenamy.
Released on July 13th on patmcgrath.com. Alas, as usual, the lipsticks are limited edish so when they're gone, they're gone.