Kim Kardashian's upcoming makeup line will include contour kits, the reality star has revealed. During a backstage interview at the Forbes Women's Summit, she teased what to look out for in her new beauty brand, which she announced yesterday.
KKW Beauty will launch on 21 June with a cream-based contour kit, Kardashian told Forbes. It includes a highlighter kit and a dual-ended brush convenient for blending.
'I change my looks up all the time, but the one thing that's consistent is contour,' Kardashian explained.
But make-up fans shouldn't fret; she plans to release more items inspired by her favourite makeup products in the near future, hopefully as often as once a month.
'Hopefully every month we'll have a drop of another product,' she said. 'I'm focusing on skin, and the contouring, and concealer — and all my favourite things will be coming out soon.'
Kardashian already dropped a hint at the next item on Snapchat when she shared a photo from a KKW fragrance meeting.
The KKW Beauty products are made locally in California, at a location accessible enough that she can drop in and see how production is going. She revealed that her home is currently flooded with cosmetics samples. 'You should see my house at home is filled with every shade,' she said.
Kardashian explained that creating her own cosmetics line was something she and her make-up artist Mario Dedivanovic had thought about for a long time, especially after discovering her favourite products throughout the years.
She was also encouraged after seeing the reception of her collaboration of nude lipsticks with Kylie Jenner in April. But, she revealed that she was already planning her own line before that release. 'I mean, this was in the works a little bit before that,' she said.
'After 10 years of getting my make-up done every single day, you'd think that I would know a little bit about make-up,' she said. 'And so I really have put that knowledge into action and production.'