Oh how we love thee ASOS.
Your free returns, your fashion forward oversized ASOS White collection, and the fact that you give us the best birthday present every year (extra discount you say?), seriously ASOS, we're into you.
But although your next day delivery might be more reliable than any relationship we've managed to sustain IRL, you've always been missing one thing.
Until now.
Yup, expanding its in-house range of awesomeness even further, ASOS have launched their own make-up collection.
We're talking a full make-up offering with everything from liquid lipsticks and blusher palettes, to highlighter chubby sticks and the chunkiest mascara you ever did see, all wrapped up in satisfyingly matte millennial pink packaging.
Don't even get us started on the super cute black line illustrations of eyelashes and lips letting you know exactly what part of your face the product is meant for (in case you weren't sure).
According to ASOS the collection is designed to 'empower 20-somethings to confidently be themselves, however they choose to do so', and includes products in 46 shades all named after various moods and qualities of women.
There's the'Determined' eyebrow palette, 'Principled' contour kit, and our favourite, 'Uncompromising' matte lipstick, all intended to encourage women to be who they are and have fun with their make-up via the tag #ASOSGoPlay.
Such. Fun.
And if you're thinking, 'There's no way an £8 mascara is going to be any good', well you'd be wrong, because this baby gives good lash. A non-flaky formula meets a substantial brush size means all your lashes are coated and curled in less time than you can say, 'ASOS Premier membership'.
Prices start at £5 and you can get your hands on the full collection from mid September on the newly relaunchedASOS Face + Body page.
Glossier who?
