Earlier this year, Channing Tatum - aka our favourite new noted feminist - wrote an open letter to his daughter Everly about female empowerment, and subsequently made our hearts melt.
'My highest hope for her is just that she has the fearlessness to always be her authentic self, no matter what she thinks men want her to be,' he wrote.
'Women, especially, are realising that they no longer have to conform to certain standards of social and sexual behaviour, and this changes what they need from men and the role of men in general.
So, it comes as no surprise that on the subject of Jenna Dewan's Tatum's beauty, he embraces her just the way she is.
In an interview with People during New York Fashion Week on Thursday, the dancer/actress admitted: 'He prefers [me] without makeup. Makes it easy on me.
And while Channing might not be fussed about his wife's make-up, it sounds like the pair's four-year-old daughter can't get enough of helping her mother experiment with new beauty looks.
'She did a contour. It was in the right spot. It was kind of amazing actually. She calls it freestyle,' the actress proudly admitted.
'She goes, "Mommy let me freestyle" and I said okay. She has a really strong sense of creativity and I foster that,' she added.
However, while Jenna doesn't mind her daughter playing with her make-up bag one in a while, she revealed Channing isn't a fan of their daughter growing up too quickly when it comes to experimenting with eyeshadows and foundations.
'I don't think he's anywhere near ready. He'll see pictures and be like, "That girl is 14?!"' she said. 'It's mind blowing, you really almost can't see it's what's happening.'
Despite encouraging her daughter to release her inner Pat McGrath, the Step Up star is also on a mission to teach her daughter about the importance of self love.
'When it comes to beauty, I love beauty, my mom loved beauty. No one ever judged us for it,' Dewan Tatum shared.
'We should just stop the shaming and the judging in general. Women who wear makeup say you should wear makeup. People who don't wear makeup say you shouldn't wear makeup. Just be you. So if she likes it great, if she doesn't, fine,' she added.
Wise words to live by.