It was announced last week that Fenty Beauty is on track to outsell Kylie Cosmetics after Rihanna's brand made over £10 million within the first few minutes of her June 2017 launch.
Yes RiRi did that with her winning combination of inclusivity (40 shades of foundation) and high performing products. But it isn't just the diverse shade range that causes her Pro Filt'r Soft Matte Longwear Foundation to keep selling out, as one beauty influencer has just proved.
Buy now Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, £26
Kadeeja Khan uses her platform to share her experience with acne and encourage others to be comfortable in their own skin, whether that's with, or without the use of makeup.
To showcase just how full coverage Pro Filt'r is, Kadeeja demo'd it on her own skin and in order to really prove the the "power" of this foundation, Kadeeja first enhanced her skin's natural redness with makeup.
Before
After
If redness is an issued for you or if you were on the hunt for a full coverage foundation, we think your search just stopped right here.
We love the message that Kadeeja is spreading, no one should feel like they have to cover up their skin, or be shamed for loving a full coverage beat. Either way it looks like this foundation is going straight in our shopping baskets.
Good work RiRi.
