ELLEUK

Beauty

Michael Kors to launch make-up

By Amy Lawrenson

Michael Kors took inspiration from the women in his family for his venture into the world of make-up.

“My grandmother was over-the-top glam — she worshipped at the altar of Elizabeth Taylor. She loved jewellery, she loved colour, she loved pattern, and she was definitely a woman who liked to enter a room with lots of bravado,” Kors told WWD.

“And I then had the absolute opposite in my mother, who wore very natural make-up, very little print, was very laid-back and relaxed and sporty” he adds. “And then I think about my coming of age when I went to FIT. It was the moment of ‘What defines what sexy is?’ I thought about someone that was really full of confidence — if her skirt unwrapped when she sat? Not a problem. So, I think those three things — sexy, sporty and glam — have always been the DNA of Michael Kors” said Kors.

But the designer doesn’t believe you are necessarily one or the other like his grandmother and mother. “In a strange way, the Michael Kors woman really is all three of those things — it’s just that she feels more strongly about one of them at certain given times. So I asked myself, how can we express that both with colour and with fragrance?”

The answer is three distinct collections – Sporty, Sexy and Glam. Each has two lip lacquers, two glosses and two nail polishes. Sporty is a palette of nude taupes; Sexy includes bold reds, while Glam is brought to life through deep plums and violets. There will also be three bronzers, self tanners, shimmer body oil and after sun (among other products), because the Michael Kors woman is always tanned.

What you won’t find are the basics like mascara or foundation, these collections are about creating a look not stocking up your make-up bag with essentials.

There will also be a fragrance to sit with each collection – Sporty Citrus, Sexy Amber and Glam Jasmine each fragrance is distinct but white flowers (which Kors has a special affinity are present in each scent, creating a subtle continuity between the three).

“It’s wardrobing in the beauty world the way I do in clothing and accessories,” Kors said.

The products will be available in Macy’s in the US where the store has a year-long exclusive. Globally you’ll be able to get your hands on the products from the Michael Kors stores.

Check out the campaign images shot by Mario Testino and featuring Kors’ muse Karmen Pedaru above and let us know what you think of the collection on Twitter @ELLEBEAUTYTEAM

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