We’ve had the no make-up selfie and the Ice Bucket Challenge. Now the latest charity drive we’re expecting to go viral is Avon’s Wall Of Silence campaign, to raise awareness of domestic violence in the UK.
To take part in the initiative, simply post a ‘shh’ selfie with the hashtag #wallofsilence – which represents the silence that can surround domestic violence. And for each selfie posted, Avon will donate £1 to domestic violence charities.
Selfies using the hashtag on Twitter and Instagram will automatically appear on the Avon website. Celebrities including Sophie Ellis-Bextor, Maria Sharapova and Deputy Prime Minister Nick Clegg have all taken part.
You can also text to donate. For more information, click here.