There is nothing more important than a major Kardashian/Jenner hair change. NOTHING.

Well, some things. Quite a few things. But right now, that's not the point. Change is coming. Change has come. The Kardashians are going to the light side, one intensive bleach session at a time.

First it was Kim. Then Khloé flipping NAILED that honey blonde thing. And now it's Kylie's turn. Yep, she's gone full on blonde - and not in her usual 'ooh, look, I'm going to confuse everyone and wear a fancy wig' way. She's actually reached for the bleach, and lightened her hair up a load of shades. She's pulling it off.

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FYI, this isn't the final stage of Kylie's journey to blondeness. Oh, no. As anyone dedicated to the blonde cause will know, going blonde is a struggle. It takes serious work and time. As Kylie is now learning.

"Took months of not dying my hair and wearing wigs to get my hair back to health so I can do this," she wrote on Instagram. "Thank you @priscillavalles @maishaoliver for putting up with me all day. I'm going for an ashy dirty blonde for the fall. But this shits a process! I'm coming for u khloé!"

It's all worth it when you look THIS good.

Words: Ellen Scott

From: Cosmopolitan

From: Cosmopolitan UK