If you've ever wondered exactly what's actually in the beauty products you put on your face/hair/body (delete as appropriate) everyday, then you're in for a treat.
Designed to sort the wheat from the ethicially dubious and chemical-ridden formula chaff, genius new beauty app GoodGuide helps you to source beauty products that are as good for your health as they are for recreating Prada's Resort red lip.
Saving precious internet trawling time, GoodGuide lets you search for a specific product or scan a barcode of one you're thinking of buying before giving it a rating out of 10 based on a combination of 'manufacturer-provided information about product ingredients and 'authoritative information on the health effects of chemicals'.
And with over 75,000 products in the database you can finally decipher the social, biological and ecological effects of your favourite foundation in just a couple of seconds.
Because searching for a shampoo that's sulphate and paraben free that doesn't cost the earth can sometimes take longer than saving for those Gucci loafers. Am I right?
'The GoodGuide Rating was developed using methodologies that are grounded in the sciences of informatics and health risk assessment. Products are scored from a low of 0 to a high of 10. The higher the rating, the better the product from a health perspective,' says the people behind the app.
If your go-to shampoo gets a low rating, you can enquire further with specific ingredients being listed and marked with a key including 'Controversial' and 'Regulatory Ban'. If an ingredient gets a bad rap, you know to avoid it next time you're shopping.
With everything from hair and make-up to household and food categories, it's genuinely never been easier to suss out the healthy from the harmful.
You can even add a filter to help you discover solely vegan and cruelty-free products. Which essentially means you've just freed up an entire afternoon of trawling.
With beauty brand transparency becoming more and more important for 2017's consumer (Beauty Pie, you wonder you), the GoodGuide might just be on to something.
Clean beauty just got super easy.
Download GoodGuide from the App Store for free now.
