It's fair to say that recent headlines surrounding transgender model, activist and DJ Munroe Bergdorf haven't exactly been positive.
Misconstruing a statement posted on Facebook by Bergdorf, countless media outlets branded her comments on systemic racism as inappropriate and extremist, eventually leading to beauty giant L'Oréal parting ways with the 'Because we are all worth it' campaign star.
So, as constant supporters of free speech, equality and working towards a more inclusive beauty industry, we were more than delighted to receive news that Illamasqua have since announced the 30-year-old and long time collaborator with the brand as the new face of their latest Christmas campaign.
And the first photos are epic.
'It's not about being a girl, it's not about being a boy. It's about being free to explore your individuality; celebrating who you are today, and who you want to be tomorrow,' the brand explained on Instagram. 'We are not afraid to be provocative and talk about the complex issues that affect our generation – whether they be religion, race, gender or the environment.'
Starring alongside 'gender capitalist' and model Rain Dove, Bergdorf looks like the most beautiful unicorn ever, complete with purple and blue victory rolls, blue eyeliner and pastel lilac lips courtesy of make-up maestro Sharon Dowsett and legendary stylist Judy Blame.
Speaking to Refinery29, Bergdorf said of the collab:
'I like that they also ask their customers to think deeper – it's not all about "Here, buy our product" and play it safe. You know the whole thing with Donald Trump, it just sends a message that they stand for something and it's really important to stand for something. So I guess being involved with a campaign, which is challenging gender and challenging how I think about gender, is a really interesting and exciting thing. I don't think it's really been done in the same way that it's going to be done.'
Watch this space for more campaign pics as they arrive and in the meantime, Munroe you get a big ELLE 'YAS QUEEN' from us.