David Gandy is the new face and investor of British ice cream brand Wheyhey. ELLE has already championed the healthy protein-rich ice cream and it seems Gandy wanted a piece of the action too.
'When I first heard of Wheyhey, the idea of a sugar free, high protein ice cream obviously caught my attention but, as a very health conscience person, sounded almost too good to be true, said Gandy.
After tasting all the flavours and asking a lot of questions about the product, I was hooked.
But Gandy wont just be a good looking spokesmodel for Wheyhey, hes investing in the brand too.
The health food market is booming at the moment and this is something I pay a lot of attention to. I'm constantly asked about what I eat and I have written and talked about body image and the importance of nutrition.
'The next year is going to be a really exciting time for the brand.
We're excited already - David Gandy and a pot of great tasting, good-for-you ice cream? Match made in heaven. Now wheres that flake