The supermodel, who is not only a new mum but also a UN Ambassador for environmental issues, has been busy working on her range, named Sejaa, for 'many years' according to the brand's facebook page.
It goes on to explain, 'Using all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper, Sejaa Pure Skincare was born.'
So far we know that the range, which was only confirmed to People magazine yesterday by Gisele's agent, includes a Day Cream, Night Cream and Mud Treatment, but we're pretty sure a line that's years in the making is likely to include more products. So watch this space.
Gisele says about the brand, 'I want to help myself in any way I can to be more conscious, more present, more aware, more happy. And if my philosophy or products can help to make others happy, then I’ve been successful.'
Gisele isn't the only super to lend her hand to an eco friendly skincare line. Miranda Kerr (otherwise known as Orlando Bloom's other half) launched her range, Kora, last year. Miranda's line boasts an impressive 14 products including Cleansers, Tinted Moisturiser and Body Lotion. Oh, and its available to be shipped world wide.
Surely Gisele will want to keep up with the Jones'?