In keeping with his design aesthetic he has incorporated archive prints from past collections – monochrome polka dots from his show on packaging, purple and green tartan print from his show on wash bags and nail files.

Rather than this being a comprehensive make-up, skin and haircare line, Holland is offering gift sets, undoubtedly with Christmas in mind. Each one is titled with witty slogans, similar to those that propelled him to fashion fame back in 2006. Instead of ‘Uhu Gareth Pugh’ and ‘Wham Bam Thank You Stam’ there’s beauty appropriate tongue-in-cheek slogans emblazoned on the kits and the products contained within. ‘Glamour and Glitz all in a Spritz’, ‘Hair Stare Kit’ and ‘Bag Some Males with Banging Nails’ which includes the tartan nail file, along with three polishes – a purple, red and petrol blue-green – in dinky house-shaped bottles.

The collections goes into stores next month at Boots stores nationwide, from £10.