Supermodel Poly, 25, has said of her new role as international spokesperson, 'Its not a coincidence that Ive taken on this role with LOréal Paris. Before becoming a model, I dreamed of being a professional make-up artist! Ive always loved cosmetics and I always need to have my LOréal Paris products backstage at fashion shows. Adding, My dream came true. Ive reached a point where I can actually send a message to people, saying to them, Youre worth itwere worth it.
The Russian model began her career at 15 when she won a modelling competition in Moscow, before making her catwalk debut in 2004 with Emanual Ungaro. Since then she has walked for 54 fashion houses including Jean Paul Gaultier, Yves Saint Lauren, Roberto Cavalli and Valentino. Poly built up her spokemodel credentials fronting campaigns for brands like Calvin Klein and Victoria's Secrets before catching the eye of L'Oreal Paris.
Natasha has a magnetic beauty that has established her major presence on the fashion scene in just a few years. Stunningly beautiful, our new Russian icon has a glamorous, edgy sense of style, complemented by a striking personality. I am thrilled to welcome one of the worlds most talented supermodels who had truly made her outstanding density, says Cyril Chapuy, Global Brand President of LOréal Paris.