Minaj has signed up with Give Back Brands LLC, the same company that scored a hit last year with its first celebrity project, Justin Bieber's Someday scent which was ranked no. 1 women's launch of the year in 2011. While Gaga is set to launch her scent this year with Coty, which has created scents for heavy-hitting stars like Madonna, Sarah Jessica Parker and Beyonce. While Lady Gaga is rumoured to have requested her scent to be primal, based on the molecular structure of bodily fluids, Minaj has gone down the designer/muse route and chosen a star (other than herself) as the inspiration for her debut scent.
"I have always been a huge fan of great fragrances. This is yet another extension of my creative expression” Minaj said. “I designed the scent and bottle with my Barbz in mind."
‘My Barbz’, known to you and me as Barbie, is a huge inspiration for the star who models her dress sense on the Mattel doll. We can only guess what the scent and bottle will be like, but we're pretty sure it will be just as extravagant and playful as Barbz and Minaj's personas (and wardrobes).
Minaj’s, as yet, unnamed scent is set to launch this August, a little after Gaga’s (also, as yet, unnamed scent) which is expected to land in stores summer. So let the pop star perfume battle commence - if you could just buy one which would you choose - Gaga’s ‘or Minaj’s?