Think you know the drill when it comes to shampoo adverts? Think again. Pantene is rewriting the rules in a feminist hand earning it the thumbs up from Sheryl Sandberg.
Its latest ad, which was originally made for transmission in the Philippines, is fast going viral thanks to its riffing on the kind of male/female stereotypes weve been addressing as part of our #ELLEfeminsm campaign.
Its something that Facebook COO Sandberg also addresses in her must-read book Lean In.
Where a man with a baby up working at night is seen as dedicated, a woman is considered selfish. When we see a man addressing a room from a podium, he's persuasive; replace him with a woman and that changes to pushy.
This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways, Sandberg commented on Twitter.
Really worth watching. Lean In prize of the day for sure! Congratulations to Marc Pritchard and the Pantene team and Andrew Robertson and the BBDO team.
Well echo that. Watch it below and tweet us your thoughts: @ELLEUK #ELLEfeminsim #WhipIt.
