Last year Nivea, who sponsored the Barbadian singer's tour, signed the star to appear in a series of adverts to celebrates its 100th anniversary.
But that decision by the marketing team at the skincare brand seems to have gone down like a ton of bricks with cosmetic tycoon Stefan Heidenreich, the new head of Nivea's parent firm, Beiersdorf. He told the German media that the singer should have been considered a 'no go' right from the start because of the brand's family image.
The 49-year-old said,'The advert starring Rihanna was a no-go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna (sic). Nivea is a company which stands for trust, family and reliability.'
The star, who is currently celebrating Carnival in Barbados, logged on to Twitter to bite back. She simply posted onto her @Rihanna page a picture of Heidenreich saying 'No caption necessary'. Well, if you can't say something nice don't say it at all, ain't that right Ri-Ri?
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