The face of the scent is ELLE's July cover star Rosie Huntington-Whiteley, who is back working with the fashion house that helped launch her career.
'It’s a huge honour to be working with Burberry again, a brand that put my career on the map... To be asked to be the first 'Burberry Body' is an amazing compliment,' Huntington-Whiteley said.
The sure to be iconic image of Rosie (reminiscent of Sophie Dahl's YSL Opium ad that caused such a stir), created by Chief Creative Officer Christopher Bailey and photographed by Mario Testino, is the first of a portfolio of Burberry Body images to be released using different talent. Who else will be deemed "The Body"?
Details of the juice and bottle are due to be released in the next few weeks rolling out in 150 countries this September.
In the meantime, for a reminder of Rosie's ability to work it, take a look at our behind-the-scenes video from her ELLE cover shoot...