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Urban Outfitters launch nail polish

Models Own nail polish from Urban Outfitters

Not only are Alexa Chung and Peaches Geldof massive fans of Urban Outfitters, which is reason enough for us to frequent the store in the hope of emulating Ms Chung's enviable style, but now the quirky high street store has revealed to ELLEuk.com that they are launching a brand new line of nail polishes.

Models Own is a new and edgy nail polish brand which is the result of a collaboration between brothers Mark and Steven Rodol (who's dad Ivor just happened to own the Coty perfume company). Being born in to a beauty dynasty has inspired the brothers to create a brand with quality, fitting of their heritage. The polishes are not only quick-drying and hard wearing, but they have pioneered the idea of 'quick cosmetics' to sit alongside the 'fast fashion' adage, they aim to have seasonal, cutting edge shades on the shelves in a matter of weeks rather than months (remember when we had to wait ages last year for that perfect matte grey shade...) The achingly cool shades already in the range include black, grey, navy and peach, but it looks like you will soon be able to match all your Urban Outfitters purchases to a new nail shade, and at a purse friendly £6 each you can stretch to a new shade with each new outfit!

Models Own launches in to Urban Outfitters stores on May 19. Click here to visit the Urban Outfitters website.

By Amy Lawrensen

Posted: 30 April

Sophie Ellis Bextor was snapped filming an ad for Rimmel yesterday, just days after Kate Moss was spotted also filming a commercial for the cosmetics brand which she has been the face of for many years.

However, Moss is not out of a job, our friends at Rimmel have confirmed to us that Sophie has joined the supermodel as an ambassador for the brand. They have also signed up Lily Cole and both women will now star alongside Kate in the new season ad campaigns.

'The girls will all represent different looks' a rep for Rimmel told ELLE this morning. With these girls varied backgrounds in music, acting and modeling - and their very different looks, it's hoped they will broaden the appeal of Rimmel London around the world.

By Laurelle Gilbert

Posted: 8 July 2008

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