Urban Outfitters launch nail polish

Models Own is a new and edgy nail polish brand which is the result of a collaboration between brothers Mark and Steven Rodol (who's dad Ivor just happened to own the Coty perfume company). Being born in to a beauty dynasty has inspired the brothers to create a brand with quality, fitting of their heritage. The polishes are not only quick-drying and hard wearing, but they have pioneered the idea of 'quick cosmetics' to sit alongside the 'fast fashion' adage, they aim to have seasonal, cutting edge shades on the shelves in a matter of weeks rather than months (remember when we had to wait ages last year for that perfect matte grey shade...) The achingly cool shades already in the range include black, grey, navy and peach, but it looks like you will soon be able to match all your Urban Outfitters purchases to a new nail shade, and at a purse friendly £6 each you can stretch to a new shade with each new outfit!

Models Own launches in to Urban Outfitters stores on May 19. Click here to visit the Urban Outfitters website.

By Amy Lawrensen

Posted: 30 April