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vibrating mascara
Latest

New Generation Mascaras

by Melissa Dick

The new, bold beauty trends call for some serious kit - cue the new generation of hi-tech mascaras that come with vibrating wands and collagen infused formulas. With so much choice it's tough to know what to invest in, so we've tested the latest new mascaras of every price and brand and these are the ones we love for their different and very effective results.

New Generation Mascaras

Max Factor, Lash Extension Effect Mascara

Lash Extension Effect Mascara

by Max Factor

Price: £10.99
Stockist: Boots
current ite: - 441816
 Lots of hype surrounds the launch of Max Factor’s Lash Extension Mascara, so ELLEuk.com’s Josie Gealer put it to the test.

“I find 'lash lengthening' mascaras usually mean a thick, gloopy mess. But this one gives a surprisingly natural and soft effect. It glides on easily and you can build a few layers of mascara without it clogging. It didn’t give me heavy “party-eyes” but it did give me a great “lift and separate” look for groomed daytime make-up. Perfect for the office.

Available at Boots and stockists nationwide
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Maybelline, pulse perfection mascara

Pulse Perfection Mascara

by Maybelline

Price: £14.99
Stockist: Maybelline

Vibrating gimmicks aside, this new mascara from Maybelline really works. I found the vibrating wand easier than others on the market to use – you just hold down the button when you want it to vibrate, and release the button when you don’t.
The vibrations really help to make lashes curl, so if yours are naturally pretty straight then it should help.  To really put this mascara to the test, I used the vibrating method on one eye only, and used the mascara without pressing the vibrating button on the other. Both eyes looked good, but the one with vibrations was much more curled with definite added oomph. If its full fluttery lashes and a wide-eyed bambi-esque look you’re after, then put this wand on your beauty shopping list this month.

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Mac Mascara X

Mascara X

by Mac

Price: £10
Stockist: Mac Cosmetics

Best for: A staple mascara.

Mac are known for their value-for-money, effective make up and their new X mascara doesn’t disappoint. There’s no clumping or clogging on application and one coat looks pretty natu...
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L'Oreal mascara

Collagen mascara

by L'Oreal

Price: £10.99
Stockist: shop now

Best for:  Value for money.

L’Oreal’s Collagen Mascara has a reassuringly large brush - we’re not sure that size matters but the makers boast is twice the size of your average wand. It definitely lo...
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Divide and Multiply

by The Body Shop

Price: £11.00
Stockist: shop now

Best for:  A natural look.

The Body Shop’s Divide and Multiply mascara has an extra long wand for controlled application. This is an every day mascara that is natural and light on the lashes – definitely not...
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Guerlain mascara

Le 2 De Guerlain

by Guerlain

Price: £21
Stockist: shop now

Best for:  Precision Application.

Guerlain’s Two-Brush Mascara comes with two wands - obviously. It’s a double ended product with one full size brush and one miniature wand, perfectly sized to reach the smallest la...
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False Lash Effect

by Max Factor

Price: £10.99
Stockist: shop now

Best for:  Lightweight yet striking lashes.

Max Factor’s False Lash Effect mascara has a surprisingly lightweight formula which is more of a liquid than a paste making it really light and comfortable to wear. The super-sized brush giv...
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Chanel mascara

Exceptionnel De Chanel Mascara

by Chanel

Price: £19.50
Stockist: Chanel (020 7493 3836)

Best for : Striking lashes.

Exceptionnel De Chanel Mascara has a wand that combines alternate brushes and combs – three of each in case you’re interested. The idea is to rotate the wand as you brush from root...
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Shu Uemura mascara

Ultimate Expression mascara

by Shu Uemura

Price: £18.50
Stockist: shop now

Best for: Dramatic Lashes.

Shu Uemura's Ultimate Expression Mascara is a robust mascara with a wand that feels instantly different as it's so dense and chunky. This may take a bit of getting used to once mastered gives instant...
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Givenchy mascara

Phenom'eyes

by Givenchy

Price: £17.50
Stockist: shop now

Best For: Party Eyes.

Givenchy’s Phenom’eyes is a new generation mascara with a ‘never before seen’ rounded wand. This new shape means you can apply mascara horizontally as normal, o...
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Lancome vibrating mascara

Ocillation

by Lancome

Price: £29.50
Stockist: Lancome

Best for: die-hard make-up fans and beauty show-offs.

Lancome was the first UK brand to announce, back in June, that they were launching a vibrating mascara and it has finally arrived. The mascara's runny consistency is designed to work with the wand - w...
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