2017 was an unprecedented year in beauty. Rihanna dropped her debut makeup collection, Fenty Beauty—including 40 shades of foundation that ignited a larger conversation about inclusivity. Kim Kardashian West capitalised on the contoured look she made popular with her KKW Beauty Contour and Highlight Kit. And Tom Ford bottled the scent of fabulosity for a cool 800 dollars. Ahead, 15 Internet-breaking beauty launches that shaped 2017.