15 Epic Beauty Products That Defined 2017

From Fenty Beauty Foundation to Tom Ford Fucking Fabulous

2017 was an unprecedented year in beauty. Rihanna dropped her debut makeup collection, Fenty Beauty—including 40 shades of foundation that ignited a larger conversation about inclusivity. Kim Kardashian West capitalised on the contoured look she made popular with her KKW Beauty Contour and Highlight Kit. And Tom Ford bottled the scent of fabulosity for a cool 800 dollars. Ahead, 15 Internet-breaking beauty launches that shaped 2017.

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Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

In September, Rihanna debuted her namesake makeup line, Fenty Beauty, with a 40-shade collection of foundations that ignited a larger conversation about inclusivity and diversity. In December, Rihanna earned WWD's launch of the year award.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, £26

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KKW Beauty Crème Contour & Highlight Kit

Kim Kardashian monetised the heavily contoured look she made popular years ago with her KKW beauty collection. Her Contour & Highlight Kits sold out in 2.5 hours to the tune of an estimated $14.4 million.

KKW Beauty Crème Contour & Highlight Kit

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OUAI Dry Shampoo Foam

Ouai founder and celebrity hair guru Jen Atkin started 2017 with January's launch of the first ever dry shampoo foam. It looks like a mousse, but acts like a cleanser, and the best part—especially for non-blondes—there's no dusty white scalp residue.

OUAI Dry Shampoo Foam, £24

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Tom Ford Fucking Fabulous Eau de Parfum

A limited supply of the $310 fragrance was released in September and sold out in one day.

Tom Ford Fucking Fabulous Eau de Parfum, available in store in Covent Garden

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Pat McGrath Labs Complete Collection

Those who missed Pat McGrath Labs' limited run drops throughout the year got a second chance in September when she released a 61-piece permanent collection.

Pat McGrath Labs Complete Collection

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Glossier Body Hero Duo

Glossier gave fans something for the neck down with Body Hero Duo cleanser and lotion—plus a buzzy nude campaign.

Glossier Body Hero Duo, £28

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Too Faced Glow Job Radiance-Boosting Glitter Face Mask

What came first, the punny moniker or the mask? Either way, Too Face's peel-off sparkle exfoliator sold out soon after its November release.

Too Faced Glow Job Radiance-Boosting Glitter Face Mask

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Gigi x Maybelline Jetsetter Palette

The UK run of Gigi Hadid's travel makeup kit on Brit e-tailer Boots.com sold out in less than 90 minutes.

Gigi x Maybelline Jetsetter Palette, £29.99

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MDNA Chrome Clay Mask

Madonna's MDNA Skin line was already a hit in Japan when it launched stateside in September. The secret saunce? A mysterious ingredient called M.T. Parca from four natural springs in Montecatini, Italy, where MDNA Skin gained access to native thermal waters and healing fango clay.

MDNA Chrome Clay Mask

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Nails Inc. Sparkle Like a Unicorn

2017 marked the year of peak unicorn obsession. This irredescent polish duo from Nails Inc. kept the trend alive in April.

Nails Inc. Sparkle Like A Unicorn, £19

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From: Elle
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