Unless you're a supermodel, with the funds for a nice set of dazzling veneers, you're likely on an endless quest for naturally whiter teeth.
Every chemist from here to Kingdom Come will be offering you their full range of at-home whitening products, of course, with plenty of chemicals and varied results, but it might be the case that the answer lies closer to home.
In fact, in your home, tucked away at the back of a drawer in the kitchen.
According to one beauty vlogger, to experience whiter teeth in a matter of five minutes, you may only need two ingredients - coconut oil and turmeric.
Farah Dhukai has a habit for testing out unusual ingredients for her beauty tutorials - other experiments have included guava tea, thick red clay and rose petals - but she's joining a whole host of beauty experts and scientists who've proclaimed turmeric to be a super-ingredient.
Just recently we posted an article on all of the many reasons you should be trying turmeric lattes for your skin and general health.
In Farah's teeth whitening tutorial, she brushes her gnashers with a mix of coconut oil and turmeric, leaves for five minutes, rinses away and voila, whiter seeming teeth in the matter of an instant.
The yellow grin part way through might be a little startling, but it's worth a try isn't it?