When a product proves so in-demand that it crashes a website, starts a waiting list or consistently sells out, it's a pretty good indicator that it's got a loyal fanbase - and is, therefore, quite good. Well one particular high-street product is proving very popular right now...
According to Byrdie UK, The Body Shop's classic Vitamin E Moisture Cream, which retails for just £13, is such a hit with shoppers that one is sold every 18 seconds worldwide.
The product description describes it as a "lightweight, easily absorbed facial moisturiser" that "protects and locks in moisture for all-day hydration, to leave skin feeling fresh, silky-soft and more healthy-looking from day one".
We've just added this cult buy to our must-try list...
The Body Shop's Vitamin E Moisture Cream, £13, is available at The Body Shop
If you want to know more about which creams to use this summer, here are the six best moisturisers with SPF as tested by our very own Beauty Editor:
And here are the creams you should be using if you have dry skin:
