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Vitamin C Serums: 14 Of The Best For Your Brightest Skin Ever

Here's why vitamin C is the a powerhouse ingredient to know about

By and Lucy Partington
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Along with retinol and sunscreen, vitamin C is one of the three most important ingredients you'll hear dermatologists preach sermons about. Not just an essential supplement to boost your immune system as we transition into spring, it's a powerful antioxidant that helps protect your skin from external aggressors, boosts brightness and luminosity, and supports collagen production.

Here, we've broken down everything you need to know about vitamin C and why it should be a key part of your routine if it's not already. Plus, keep scrolling to discover the best ELLE approved vitamin C serums on the market right now.

What does a vitamin C serum do?

'Vitamin C is a staple for so many skin concerns,' explains facialist Abigail James. 'It's an antioxidant, which means it can protect against free radical damage – which is caused by things including pollution, the sun, smoking and stress. It's an amazing skin brightener, too, and it can give you a glow as well as helping to reduce the appearance of pigmentation.'

But that's not all: vitamin C is also a magic wrinkle fighting ingredient thanks to the fact that it boosts the body's production of collagen (levels of which deplete as we age) and helps to firm the skin.

'If you don't have vitamin C in your routine, you're not looking after your collagen,' explains skincare expert Dr Sam Bunting. 'Collagen is one of the most important molecules in our body because it represents a third of our total body protein and it's the most abundant protein in our dermis, which is the thicker layer of our skin,' she says. 'It turns out that vitamin C is essential for healthy collagen assembly, making it a great way to keep skin looking youthful, vibrant and healthy.'

Finally, it works to reduce inflammation and improve your complexion. Or as dermatologist Dr Joanna Gach puts it, 'vitamin C peels the superficial layers of the epidermis, giving a fresher and brighter look to the skin as well as strengthening the collagen fibres.'

What should you look for in your vitamin C serum?

'How effective it's really going to be is all about how it's formulated,' says James. 'Vitamin C is unstable and will rapidly degenerate when exposed to oxygen, so you might have a product that claims to have a high percentage, however if the packaging design is a dropper or pot – which allows the solution to be exposed to the air regularly – then it's going to gradually get more and more ineffective.'

The key is to look for the type of vitamin C being used. 'L-ascorbic acid or ascorbic acid is more stable than others and will maintain its strength longer.'

When should vitamin C be applied?

The great thing about vitamin C is that it can be used both morning and night. However, we would recommend that you use it in the morning after cleansing and before applying SPF. That way skin will really reap the most rewards as you'll benefit from the antioxidant properties, and it'll boost the efficacy of the sunscreen you're wearing, too.

Which ingredients work well with vitamin C?

As you probably know, there are certain ingredients that thrive in each other's company and others that can throw a carefully curated routine off balance.

When it comes to vitamin C, this antioxidant works well with a multitude of other ingredients. Hyaluronic acid, ferulic acid, vitamin E and azelaic acid are a match made in heaven for this active ingredient, but you'll need to proceed with caution if you are using retinol and vitamin C in tandem (it doesn't mean it's off limits: simply use vitamin C in the morning and retinol at night).

Keep reading to discover the best vitamin C serums for 2024...

1

Ulé Le C-Bright Glow Power Serum

Le C-Bright Glow Power Serum
1

Ulé Le C-Bright Glow Power Serum

£50 at Cult Beauty

Ulé's USP? Creating formulas that are as high-tech as they are sustainable thanks to vertical farming (plus, the know-how and tech of its sister brand, Shiseido). As such, this serum is powered by a C-Bright technology which is said to be 6,000 times more potent than your standard vitamin C - meaning brighter prospects for your dermis.

2

Dr Sam Bunting Flawless Vitamin C NAD+ Serum

Flawless Vitamin C NAD+ Serum
2

Dr Sam Bunting Flawless Vitamin C NAD+ Serum

Now 19% Off

Powered by some of the buzziest ingredients in the beauty industry right now, from ferulic acid to ectoin and NAD+, this hardworking formula from everyone's favourite skin expert, Dr Sam Bunting, makes light work of brightening up tired-looking complexions. It's also lightweight, sits nicely under make-up and helps defend against pollution and blue light.

3

Dr. Barbara Sturm The Good C Vitamin C Serum

The Good C Vitamin C Serum
3

Dr. Barbara Sturm The Good C Vitamin C Serum

You'd be hard pressed to find a beauty editor that doesn't worship at the altar of this cult vitamin C serum by Dr Barbara Sturm. Not only is it a joy to use (lightweight and hydrating), it's loaded with ingredients to help support collagen production, fend against external aggressors and add a boost of moisture too.

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4
Best Value Vitamin C

The Inkey List 15% Vitamin C And EGF Serum

15% Vitamin C And EGF Serum
4
Best Value Vitamin C

The Inkey List 15% Vitamin C And EGF Serum

It's safe to say that a lot of vitamin C serums sit at the more expensive end of the spectrum, but The Inkey List is a brand we can rely on for affordability and effectiveness, and this serum is no exception.

Formulated with a highly stable form of vitamin C, it promises a potent hit of antioxidants, while the EGF (epidermal growth factor) promotes collagen production – all for £15.

5
Best for sensitive skin

Kiehls Powerful-Strength Line-Reducing Concentrate 12.5% Vitamin C

On Sale
Powerful-Strength Line-Reducing Concentrate 12.5% Vitamin C
5
Best for sensitive skin

Kiehls Powerful-Strength Line-Reducing Concentrate 12.5% Vitamin C

Now 20% Off

A powerful formulation that's suitable for sensitive skin types, this Kiehl's serum is formulated with a 12.5% blend of l-ascorbic acid and ascorbyl glucoside (two of the most stable forms of vitamin C). It helps plump and hydrate skin without causing unwanted flare-ups, and a little goes a long way.

Plus, we like that it layers well underneath other products, including moisturiser and foundation, without pilling.

6
Best All-Rounder

Vitamin C Complex Serum

Vitamin C Complex Serum
6
Best All-Rounder

Vitamin C Complex Serum

If you haven't heard of Naturium then it's time to get acquainted. An affordable brand with excellent formulations, this vitamin C serum seriously rivals similar products that cost double – sometimes triple – the price.

Using a potent vitamin C complex – made up of l-ascorbic acid, a bioactive fruit blend and sodium ascorbyl phosphate – it promises brighter, more radiant looking, healthier skin over time. It's vegan and cruelty-free, and best of all, it costs a little over £20.

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7
Best Vitamin C For Reactive Skin

La Roche-Posay Pure Vitamin C10 Serum

Pure Vitamin C10 Serum
7
Best Vitamin C For Reactive Skin

La Roche-Posay Pure Vitamin C10 Serum

You can always rely on La Roche-Posay to formulate effective products suitable for even the most sensitive skin, and that's why we love its Pure Vitamin C10 serum.

Lightweight and non-sticky in texture, it's packed with pure vitamin C alongside hyaluronic acid and salicylic acid to help brighten and restore dull, pigmented skin.

8
Best Entry Level Vitamin C

Bubble Dream Vitamin C + Niacinamide Serum

Dream Vitamin C + Niacinamide Serum
8
Best Entry Level Vitamin C

Bubble Dream Vitamin C + Niacinamide Serum

Bubble is the new kid on the block and it's already making waves on social media. Its kind-to-skin formulations, fun packaging and excellent price point make it appealing in various ways.

We love that this lightweight serum combines vitamin C with niacinamide to help even out skin tone, reduce scarring and dark spots whilst providing skin with antioxidant protection. It also uses plant-derived ceramides to help protect the skin barrier and improve overall skin health.

9
Best Oil Free Vitamin C

10% Waterless Vitamin C Serum

10% Waterless Vitamin C Serum
9
Best Oil Free Vitamin C

10% Waterless Vitamin C Serum

This clever, oil-free vitamin C serum helps reduce the appearance of both dark spots and hyperpigmentation. It's formulated with 10% l-ascorbic acid and uses waterless technology which not only helps keeps it stable, but helps maximise its efficacy, too.

It absorbs into skin quickly and easily, and it won't ever feel tacky or sticky, either. Plus, staying true to Farmacy's ethos, this serum uses upcycled tangerine peel and sugar beet for its antioxidant-rich benefits.

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10
Best vitamin C serum

The Organic Pharmacy Stabilised Vitamin C Serum

Stabilised Vitamin C Serum
10
Best vitamin C serum

The Organic Pharmacy Stabilised Vitamin C Serum

This serum really does tick every box, helping to visibly improve skin tone while keeping your complexion looking brighter and more radiant. Over time, it'll help combat pigmentation, scarring and wrinkles and it shouldn't cause irritation or sensitivity, either.

However, the recommended dosage is a sizeable full dropper, so be warned that you might get through this 30ml bottle quicker than expected.

11
Best for dull skin

Elemis Dynamic Resurfacing Super-C Serum

Dynamic Resurfacing Super-C Serum
11
Best for dull skin

Elemis Dynamic Resurfacing Super-C Serum

Now 20% Off

If you’re suffering from dull, uneven skin after the last long, cold winter, then this is the product for you. The ultra-concentrated formula is rich in skin-brightening actives (such as red clover extract, mullein extract and a Swiss Alpine blend) which, together with a highly stable vitamin C derivative, will leave skin looking dewy, radiant and ready for summer.

12
Best For Tailored Treatments

Paula's Choice C15 Super Booster Vitamin C Brightening Serum

On Sale
C15 Super Booster  Vitamin C Brightening Serum
12
Best For Tailored Treatments

Paula's Choice C15 Super Booster Vitamin C Brightening Serum

Now 20% Off

Whether applied directly or mixed into your daily moisturiser, we're big fans of the adaptability of this serum. It's formulated with a 15% stabilised concentration of vitamin C, alongside ferulic acid and peptides that work to smooth and brighten the skin.

Think of this serum as a pep-up shot that'll leave skin feeling firmer and looking brighter.

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13
Best For Improving Skin Texture

Murad Environmental Shield Vita-C Glycolic Brightening Serum

On Sale
Environmental Shield Vita-C Glycolic Brightening Serum
13
Best For Improving Skin Texture

Murad Environmental Shield Vita-C Glycolic Brightening Serum

Now 25% Off

Combining the anti-ageing and antioxidant properties of vitamin C with the exfoliating properties of glycolic acid for maximum absorption, there's no denying that this Murad serum works quickly.

As well as having an immediate improvement in skin texture, the lightweight formula leaves skin hydrated without any sticky residue, making it easy to incorporate into a morning skincare regime.

14
Best for immediate brightness

Ole Henriksen Banana Bright Vitamin C Serum

Banana Bright Vitamin C Serum
14
Best for immediate brightness

Ole Henriksen Banana Bright Vitamin C Serum

Ole Henriksen's Banana Bright serum combines vitamin C, exfoliating acids and banana powder-inspired pigments to instantly brighten and plump the skin, while hydrating with hyaluronic acid — a notorious moisture magnet.

This serum packs a real punch, and we love the citrus scent it has. It'll work to add instant glow, and over time skin will look brighter.

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