Last year, we reported that Oscar-winning actress Helen Mirren was joining Cheryl Cole as a UK Ambassador for L'Oréal Paris, alongside the likes of Jennifer Lopez, Blake Lively and Jane Fonda - and now, you can watch her first ad (below).
At 69 Mirren is known for her acclaimed roles in countless films like The Queen, as well as stage productions, that have made her a national treasure. Her strength, warmth and joie de vivre are all reasons why L'Oreal Paris wanted to welcome the star into its fold, as the face its Age Perfect range.
'Helen Mirren is brilliant, irreverent, beautiful, sexy and quintessentially British,' said Elen Macaskill, General Manager for L'Oréal Paris.
It was the results of L'Oréal Paris surveys of almost 9,000 people collectively that found Mirren repeatedly ranked top among consumers, who described her as genuine, intelligent and glamorous, with looks that improve with age.
Mirren says, rather modestly, of her latest role, 'I am not gorgeous and I never was, but I was always ok-looking and I’m keen to stay that way.
'I have always loved the L’Oréal Paris brand, and I am truly delighted to become an ambassador and join such an impressive group of high-achievers. I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!'