K-Beauty: What?

No, it's not a Kardashian thing


First there was K-Pop, then alphabetised skincare creams, and now K-Beauty. Essentially a name to categorise the Korean Influence upon our own skincare - be that product, regime or aestheitc - so that we can talk in abbreviations. Something we will welcome when the Korean 10-step cleansing routine takes up all of our extra time.

Why has Korea spurred such a worldwide beauty phenomenon? Because their beauty aesthetic is so differnt to ours - so focused on health, hydration and a preferred lack of pigment - as opposed to our sun-ravaged aspirations. Pristine, perfected and pale skin is a measure of beauty so the products that come out of Asia have high specific standards to enable those things, and our skin can only benefit. Greatly it seems, since we all sat up and took notice when BB and then CC creams arrived (although I suspect that was more because we are time-poor and love a multi-tasker. Wait till you read how I'm suggesting you treat your skin every day...), and now we're clamouring for the next unique idea that is going to make our skin, well, amazing. Here's how.


Your K-Beauty Skincare Masterclass:

1. Eye makeup remover

Why? The eye area is delicate, an ordinary cleanser cannot be expected to step up to the mark without draggig the skin around.

What? Vichy Normaderm Micellar Solution, £12

2. Gentle Cleanser

Why? Clean = prisitne. And do it twice to be extra sure. First with an oil based cleanser to dissolve makeup and dirt, and then a foam one to get a squeaky clean

What? Shu Uemura Cleansing Oil, £30 then Shiseido IBUKI Gentle Cleanser, £29

3. Exfoliate

Why? Less is more for the Korean woman. Twice a month is fine to reveal the glowy fresher skin underneath all the dead cells on top. Stick to the T-zone only.

What? Sensai Silky Purifying Silk Peel Powder, £55

4. Tone

Why? To remove any left over cleansing residue of course. And to allow skin to absorb the next step better since it'll be slightly dehydrated by now.

What? Amore Pacific Laneige Power Essential Skin Refiner, £21.18

5. Treatment Essence

Why? A slight mystery this one, I wouldn't know what cateory to stick it into, but its an essential K-Beauty product. For cell turnover (much like the exfoliator but more gentle and daily), and to prep skin to best recieve the net few steps. 

What? SK-II Facial Treatment Essence, £62

6. Serum

Why? Super concentrated to deliver all the hydrating and line smoothing ingredients deeper into your skin.

What? Estee Lauder Advanced Night Repair Synchronised Recovery Complex, £40

7. Sheet Mask

Why? Like suffocating your skin, but with good stuff. Soaked in beneficial ingredients (collagen usually factors) that are forced into your skin since there is no. way. out.

What? Shiseido Benefiance Pure Retinol Intensive Revitalizing Face Mask, £58

8. Eye Cream

Why? See step 1, your eyes need special care and attention

What? Malin + Goetz Rice Bran Eye Moisturizer, £28

9. Sleep Pack (or night Cream as we know it)/Moisturiser

Why? You've come so far, may as well go old school and revert to a common or garden variety moisture step. Only this time it'll be supercharged by all the preceeding steps.

What? Su-Man Skincare Velvet Skin Moisturising Cream, £95 (day) Amore Pacific Laneige Firming Sleeping Pack, £20.77 (night)

10. SPF

Why? WHY? Becuase you do not want a tan. I repeat, you do not want a tan. (Or sun damage, obviously)

What? Sun Mate Leports SPF 50+ PA+++, £29.90

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