What is multi-masking?

And should you be doing it?

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So why take one face mask into the bathroom when you could take five? So you can paint a pretty collage on your face, address all your different facial skin needs at once, take a picture and then post it to your feed. This is the new Instagram beauty phenomena and it is called #Multimasking

#multimasking 👀🙀😱😜 #spa #girl #face

A photo posted by Lea Olga 🌈 (@olgalidialea) on

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Multi-masking is far more than another crazy beauty trend spurred on by the K-Krew and adopted by the millions. Because it is actually quite useful. And practical! And effective and doable too! Interesting as it looks on social media, it does make basic sense, since very very few of us have consistently 'normal' skin all over our faces. Our T-zone tends to be oilier, more prone to blockages and spots, so really you'd want something with salicylic acid to clear all that out and mattify too. But then that on your cheeks might be too much since they, and the top of your forehead often needs more hydrating and collagen boosting which is where hyalouronic acid and other anti-ageing actives come in. But those around your eyes? Too much for the delicate skin - there you need something that turns skin cells over gently to diminish fine lines so you want a retinol that is great there, but all over? Too much. So instead of that indulgent mask you sometimes treat yourself to on Sundays, now you could be scheduling in a face painting session incoroprating four or even five individual products.

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Genius? Or really quite crazy though? I mean who has the time, or indeed the disposable income? I spend the second half of True Detective dreading the thought of washing my face, brushing my teeth and applying two serums then a face and eye cream, let alone a multitude of masks. It's the monotony of the routine and the time when my bed is calling me the most. On Sundays I might add in a sheet mask, if I've been on a flight, say, or in the sun, but invariably that will be applied in a prone position, preferable on the sofa, in front of True Detective. Buying then opening five different packets? Painstaikenly painting them on my face with a brush no less? No wonder people take photos. What a waste of all this time and effort if not to to commit the results to digital memory for evermore.

If you are less lazy in your skincare approach then me you will most likely age a bit better but also have a little less sleep, in which case, use our guide below and multi-mask away. I'm seriously impressed already. You are better skin-carers than me!

Shopping List:

T-Zone:

The Body Shop Seaweed Ionic Face Mask, £14

Super Facialist Salicylic Acid Anti Blemish Clay Mask, £6.66

Cheeks:

La Roche-Posay Hydraphase Intense Masque, £16

Rodial Dragon's Blood Hyaluronic Mask, £39

Eyes:

Darphin Eye Sorbet Mask, £29

Shiseido Pure Retinol Soothing Eye Mask, £59

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