There’s no denying that the Internet is responsible for a new wave of celebrity. People — young people especially — are carving out entire careers for themselves with nothing but a camera and a half decent wifi connection. From Vine to YouTube and everything in between, it’s getting easier and easier to be “virtually” famous.
But. With a lot of attention comes a lot of scrutiny. I don’t need to mention the pressure famous people feel to look good, because we all see it. Kylie Jenner is only 17 and has admitted to having lip fillers already. And the stakes are now just as high for those who are 'Internet Famous.'
Take me. If I have a bad hair day, but there is no one there to see it, does it even exist? Since public image and personal brands are made up of highly edited videos, and a bucket load of carefully curated selfies, I’m saying no. You probably have no idea what Beyoncé’s real hair is like, because you always see the amazing weave. Similarly and for us mere mortals, there are a lot of evils you can cover up with an Instagram filter. But now, Instagram's most famous are taking things even further with apps such as FaceTune, which makes you look like you've had Kardashian-level surgery at little cost.
For example, here is my one minute nose job:
From getting rid of your spots and smoothing out eye bags, to actually changing the shape of your face, FaceTune is a little bit Photoshop, a little bit contouring, and a little bit cosmetic surgeon — but on your iPhone. Whether or not that's a good thing, is obviously up for debate. But I'll say this, the next time you scroll through the feeds of your famous celebrities, chances are the hair might not be the only thing that's not real. Yes, for better or worse, the days of Valencia and Amaro are clearly numbered.