It is 95% natural and comes in formulations for both normal to combination and dry to sensitive skintypes. The key ingredient is Argan Oil, a hot ingredient right now - it's in lots of new hair and skin products. The Argan Oil is organic and a natural source of Vitamin E and essential fatty acids to smoothe skin and protect from free radicals.
Skincare fit for a future Queen, I know where I'll be hot-footing it to this lunchtime...