Madonna launching skincare

Get ready for MDNA

When we first heard the news we were probably just as confused as you are right now. ‘Madonna launching skincare? Really…?'

Yes: We can confirm that Madge has launched her own anti-aging skincare range, MDNASKN.

At 55, Madonna boasts the kind of immaculate skin that a twenty-something would envy - making it the perfect marketing tool for her youth-preserving brand.

As you might expect, the promotional video isn't your standard skincare campaign. Madonna spends the majority of time writhing around in a pair of suspenders in an empty bathtub, teasing her audience with a husky voiceover: ‘Creation… Your body smells like honey from the comb. Essence… Your amber silken skin smells of your mind. Touch my skin… Touch me’.

ADVERTISEMENT - CONTINUE READING BELOW

The products include an anti-ageing serum, skin rejuvenator and chrome clay mask – and are, sadly, only available in Japan for the time being.

More from ELLE UK: