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If Glossier and Byredo had a baby, it'd look a little like new skincare brand LIXIR.
The minimal, millennial pink packaging housing every product, from the insanely clever Electrogel Cleanser (read our verdict below) to the must-have Vitamin C Paste, is guaranteed to take your Instagram game - and your dressing table - to chic new heights.
But it isn't just about looks.
The brainchild of Colette Haydon, a doctor in dermo-pharmacy (who is also behind the formulas of an army of cult skincare products which are probably lining your bathroom shelf right now), LIXIR is set to work wonders on your skin, too.
Taking an 'advanced yet relaxed approach' to skincare, Colette recently unveiled her debut collection which consists of six no-frills, straightforward (and seriously pretty) products that can be mixed, matched and rotated depending on your skin's needs.
Breakouts? Sorted. Pigmentation? It's got you.
The uncomplicated collection is divided into two core trios: the first boasting three products that are essential to everyday skin requirements and another - Night Switch - which takes care of your complexion while you snooze. Think of it as a range for the lazy girl who still wants gorgeous, glowing skin.
That'd be us then. Ten step Korean-inspired beauty routine? So over it.
With targeted molecules and savvy ingredients like 1% retinol and lactic and salicylic acid, to name but a few, LIXIR is already making waves in the beauty sphere, while a starting price of £20 means that stocking up won't cost you a month's rent.
The best part? Unlike some brands, you don't need to book a flight or sharpen your elbows just to land your hands on everything, because it's all easily available to buy right here in the UK from Victoria Health.
YAS.
Here's what we're absolutely loving from the range:
Electrogel Cleanser, £25, www.victoriahealth.com
The key to great skin lies in a thorough cleanse - fact. Not only does this creamy, milky cleanser smell like a quintessential English garden in summertime (in other words, seriously dreamy) but the ingredients and effects are backed by some pretty interesting science.
What is bad for the skin carries a positive electric charge, so the cleanser uses negatively charged Electrogel, which binds to the nasties like a magnet so that they can be washed away. You only have to take the towel test to see that it works a treat to dislodge everything from heavy foundation to everyday grime. Yep, we're already obsessed.
Universal Emulsion, £29, www.victoriahealth.com
Forget what you know about moisturiser, because according to Colette, there is 'no such thing as a cream which is good for one part of your skin and not any others'. Say what?
She formulated her Universal Emulsion - a day moisturiser, night cream and serum base in one - for more or less every inch of skin, including the face, eye contour and lips, as well as hands and arms, making it the definition of multi-purpose. And here's where things get really clever: during formulation, Colette used an 'unusual emulsification technique' to obtain an SPF10 without the addition of any pore-clogging sunscreens (cool, right?) and it can also be combined with both the Night Switch Retinol 1% and the PHA/AHA 10%.
The word 'emulsion' sounds like the product could be thick and cloying, but don't let that put you off. What you'll find is a lightweight, milky lotion that absorbs instantly with absolutely no greasy residue and skin that feels comfortably veiled in moisture for hours afterwards. Take that, winter.
Vitamin C Paste, £32 www.victoriahealth.com
UV rays and pollutants can zap your skin of its glow and leave you with pesky patches of pigmentation but that's where the Vitamin C Paste comes in.
Something of a skincare superhero, this harnesses the more effective acid form of vitamin C (AKA, L-Acsorbic Acid) which acts like a shield against UVA and UVB, and chips away at dulling oxidised sebum on the surface, so that skin keeps its radiance and even tone.
This one needs to be rinsed off after fifteen minutes - but don't worry. According to Colette, it targets the cells in that short time and does exactly what it needs to do - and that's something we can vouch for. After one go, our skin looked a hell of a lot brighter and clearer than usual. SOLD.
