www.violetgrey.com. Photography Ben Hassett, make up Pat McGrath

"The genius of Pat McGrath featuring Kim Kardashian West" is the perfect summary of this amazing concept. Beauty website VioletGrey.com has produced a series of images where make up artist Pat McGrath reimagines old Hollywood icons on the faces of new Hollywood icons. Starting with Kim Kardashian (naturally), and inspired by Elizabeth Taylor's Cleopatra.

Kim says“I love Elizabeth. Pat and I have had conversations about how iconic she is, and how iconic Cleopatra is. I would have done anything—I would have trusted Pat’s vision no matter what she wanted—but I was really excited that it was the Cleopatra vibe.”

The final look took as much craftsmanship as it did artistry, with Pat using wire, Swarovski crystals, gold metal leaves, wax, paint, kohl, gel, and glitter. And the result is pretty spectacular. Tell us what you think @ELLEUK