If you haven’t seen already, ELLE magazine is launching Benefit Roller Lash on the cover of the March issue (out now), a whole four weeks before it goes on sale anywhere in the world.
Snap up your copy and, using your Roller Lash, apply the mascara and then upload a picture to Twitter or Instagram with the tag #rollerlash of you with your super curled, long lashes. Why? Well Benefit is opening a Curl’s Best Friend pop-up parlour in Soho London from 27 February – 27 March 2015, and inviting 20 winners along. Each winner will receive a table for you and three friends, two drinks each and a Benefit Mascara goody bag including a wardrobe of mascaras – Roller Lash, They’re Real! And Bad Gal Lash Mascara, worth £58.50 each.
The competition will run from Thursday 29 January – 10:00am Wednesday 25 February 2015, and winners will be notified via the social media medium they entered within 24 hours of the closing date.
For Benefit’s Terms & Conditions click here. Travel and accommodation costs are not included.
To find your nearest ELLE stockist, click here
