The re-luxe-ing of Belstaff continued apace at New York Fashion Week.
It’s funny how quickly brand perceptions can change. Not so long ago, Belstaff was a purveyor of sturdy, authentic motorcycle boots and jackets. A slightly fusty feel meant an ELLE girl would sooner borrow Dad’s Belstaff jacket than dream of owning her own.
Fast-forward to 2013. Just over a year and a half after luxury conglomerate Labelux acquired the brand and installed ex-Burberry talent Martin Cooper as chief creative officer, Belstaff’s Burberry-sized ambitions look more than achievable.
Monday’s autumn winter 2013 show opened with the classic waxed cotton Trialmaster jacket, referencing the brand’s roots. From there, it was a case of fur-lined parkas, chunky knits and some gut-wrenchingly desirable coats (did you spot our Instagram message, ‘We. Want. Coats.’? That would refer to Look 13, the ‘coal bonded gabardine wellington coat’).
The prevailing silhouette matched a chunky jumper with a mini leather kilt, plus a glossy, tall boot. Handbags with almost every look and lots of luxe little details, like the row of tiny, matte gold buttons running down the side of a fine-gauge camel knit top, enhanced the luxury feel. Borrow Dad’s Belstaff jacket? We’d rather save up for our own…