Did anyone in the UK, nay the world, not see a slice of the Burberry show at London Fashion Week this afternoon?
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If technology is your friend, you could have chosen any one of the following ways to witness Rosie Huntington-Whiteley and Sienna Miller on the front row, or Cara Delavigne and Jourdan Dunn on it:
The live stream on ELLEuk.com and Facebook, every look and description tweeted out from @burberry (better than show notes), live Instagram pictures from inside the venue, or if music is more your thing you can download the acoustic set including Nina Simone’s “I put a spell on you” or U2’s cover of “everlasting love” quick sharp and listen to it in the gym tonight.
In stark contrast to yesterday’s cloak and dagger Tom Ford presentation in which photographs and thoughts have been denied release, Burberry is all about the democracy. But was the view any better from inside the venue? You bet.
For atmosphere alone a Burberry show gets the blood pumping. For spring (or eight weeks time if you buy the collection within this week), the most British of institutions has ventured further afield. Tribal and batik print was woven with raffia on traditional trench coat shapes and cropped parkas and the house check was reinvented in to an overblown print using rich, spice colours.
The collection focused heavily on craftsmanship and fabric innovation and this was seen through incredible detail like tiny wooden beads lining hoods, plastic shapes adorning chevron knits and the precise use of print on raffia weave. Print pencil skirts draped around the hips and delicate pleat dresses showed that house has many talents outside outerwear. A fresh, exotic direction for the label.
