A master of the pretty floral print, Erdem shook things up for Autumn Winter and chose to be inspired by Monet, through the eyes of Jackson Pollock.

The result was a more frenzied floral print than we are used to with paint splashes across dainty watercolour and distorted roses. But you’d have to look pretty closely to notice that this collection had any erraticism.

From a distance it looked immaculate, just like Monet’s work. The elegant pencil dress shapes, slim fit sheer blouses and long gowns we love were just the way we’d left them. This time however, with a shaken up digital print, jewel embroidery and the addition of velvet.

As the industry in London is accused of ignoring the commercial audience in favour of the next big idea, Erdem is chasing the reverse. His fans will love this collection and you can’t beat the feel and cut of slipping on a piece of Erdem – it really is one of the most flattering pieces you’ll ever own. But it would be wonderful to get back that element of surprise that he has achieved until now.

 
 

BLOGS

ELLE'S FASHION WEEK WARDROBE
What ELLE Wears: Paris Fashion Week, SS13 What ELLE Wears: Milan Fashion Week, SS13 Spring/Summer 2013 - Day 5 - Photos by Phill Taylor
WHAT ELLE WEARS
What ELLE Wears: Tuesday 4th June What ELLE Wears: Tuesday 28th May What ELLE Wears: Tuesday 21st May
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#LFW in numbers ELLE at the BRIT Awards with Shopbop FIRST LOOK: Rihanna River Island Campaign Images

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