To a certain extent you always know what you’re going to get with Erdem - ladylike polish with a handful of elegant florals.
But that doesn’t stop every editor in town itching to see how he translates his signature theme from season to season, and tickets to his spring show were like gold dust. Phillip Green managed to get his hands on one though - could that mean a Topshop collection is in the offing? We’re keeping our fingers crossed.
The designer had set up a yurt filled with white chairs in the centre of a private garden in a square in Bloomsbury - a ticket warden had a very happy time distributing penalties to the waiting cab drivers. And it was the perfect setting to show off his latest offerings. The first few looks were all in white - chic summer dresses in tiered lace with Peter Pan collars and chiffon flowing behind them,and simple shifts embroidered white on white with flowers. Colour came gradually - a sprinkling of bright embroidered flowers here, a dash of fuzzy floral print there - until the pieces were in full bloom.
Whatever dress you’re looking for next summer you’ll find it here, from sexy bandeau dress and simple skater shapes made out of patchworked triangles to 1920’s style full length chiffon gowns complete with trains at the back. Oh, and for those of you less inclined towards dresses and skirts, we even counted two pairs of printed skinny trousers and a pair of very short summer shorts.
Finally, the shoes - if you’ve been lusting after the high-heeled hiking boots that Nicholas Kirkwood made for Erdem for autumn, you’ll be itching to get your hands on summers creations - towering sandals with floral ribbon ties up the ankles.