The ornate blue ballroom of the Savoy was the perfect backdrop for this ornate blue collection from Erdem.
Just as we expect from the master of delicate design, Erdem Moralioglu pulled off a beautiful collection with the type of lace and floral print dresses we wish we had the idyllic summer lifestyle to wear it to. With lace so fine it might crumble on touch, floorlength gowns swept us away and we had to peer closely to understand just how these floral dresses sparkled so much without crystals - it was thousands of tiny sequins amassing a complete floral scene.
This type of lady wears gloves and a boater, beautifully created by Noel Stewart. But for all its prettiness, there were some pieces that nudged at Sexy Erdem more than we have seen. Actually not sexy, provocative. Bustiers with keyhole cut-outs, tiny high-waisted shorts, slinky semi-transparent layering... proof why this label reaches out to diverse personalities from Samantha Cameron sitting front row, to Alexa Chung, a regular supporter. If you want grace, style and romance Erdem is your man. And who doesn't want a piece of that?