Christophe Lemaire's third collection for Hermes showed this relationship is set to become a deep and meaningful one.
The former Lacoste designer has grasped the essence past, present and future of the 175 year old leather house and is driving the label forward with purpose and an ever-growing fan club.
Today saw two diametrical styles merge to become a coherent vision of loveliness. Part Parisian sporty with blousons and biker pants, lambskin jogging pants and parkas. Part Argentinean Gaucho thanks to capes and ponchos, fencing jackets and draped scarf-dresses with felt hats worn throughout. Spirograph and Les Cannes prints mixed with Oriental kimono jackets for evening wear with wrap-around skirts and boat neck dresses.
The colour palette was as rich as the inevitable price-tag from cobalt to burgundy, brick to bottle green. Hermes, one of the most resilient luxury brands alongside Louis Vuitton, knows that to surpass sales targets as it has been, concentration is firmly on rejuvenating the archive and targeting a wide spread of age groups. A point driven home by a wonderfully diverse cast featuring 42 year old veteran French model Marie Sophie, 46 year Cecilia Chancellor and musician Bamboo with Jane Birkin sitting front row.