Designer A-Z

Isabel Marant

Spring/Summer 2010

By Avril Mair

Watching an Isabel Marant show isn’t so much about exercising professional judgement as making a new season shopping list.

1 of 48

/var/elleuk/storage/images/catwalk/collections/isabel-marant/spring-summer-2010/collection/marant-rs10-0007-isabel-marant-paris-spring-summer-2010/3962331-1-eng-GB/marant-rs10-0007_CC.jpg iMAXTREE
/var/elleuk/storage/images/catwalk/collections/isabel-marant/spring-summer-2010/collection/marant-rs10-0027-isabel-marant-paris-spring-summer-2010/3962317-1-eng-GB/marant-rs10-0027_CC.jpg iMAXTREE
/var/elleuk/storage/images/catwalk/collections/isabel-marant/spring-summer-2010/collection/marant-rs10-0017-isabel-marant-paris-spring-summer-2010/3962324-1-eng-GB/marant-rs10-0017_CC.jpg iMAXTREE
/var/elleuk/storage/images/catwalk/collections/isabel-marant/spring-summer-2010/collection/marant-rs10-0038-isabel-marant-paris-spring-summer-2010/3962310-1-eng-GB/marant-rs10-0038_CC.jpg iMAXTREE

That would explain why so many fashion editors have been wearing her autumn/winter 2009 leopard or python print dress on the front row. Over the past few seasons, almost without noticing, this Parisian label has become the go-to for cool girls everywhere. It’s not trend-based or complicated; it’s not over-priced or tricky. Isabel Marant is just about edgy-enough clothes. For spring/summer 2010, the designer picked up where she left off six months ago – the collection was sexier, a bit hippier and more accessorised, but still based on the same winning formula: slouchy boots, a short little skirt, a tweedy jacket. These came with stripes, embellishment, colourful lurex, silver chainmail scarves, feathered earrings. Get your order in now.