Lacoste embraced Olympic fever 60s style for it's autumn winter 2012 collection at New York fashion week.
Inspired by images of the 1966 French Olympic ski team, kitted out in their Lacoste gear, coupled with photographs of a mountain motoring expedition dating back to the early 1930s, the Paris-based Portuguese designer Felipe Oliveira Baptista delivered a rousing sophomore collection that paid homage to the history of the brand without venturing too deep into the archives.
The look was all modern, ideal for the busy woman whose idea of running track revolves around her family and career. The resulting contrasts were graphic—a beautiful black leather scuba coat that fit like second skin; a hood that morphed into a large collar and the trompe-l’oeil tweed prints that appeared on silk and wool voile. Save for the single band Lacoste crocodile logo that ran across the back shoulder of a grey sweater and red knit dress, these mainly logoless garments were versatile and universally appealing. “The most important thing was to be comfortable,” he said post show. Mission accomplished.