MaxMara offers serious saleable clothes with a sporty upbeat vibe
MaxMara took the sophisticated sporty silk route for summer. Understandable really when you consider the brand’s heritage: real fashion, grounded in real lives, for real working women on the go.
Hence, the no-nonsense shirt sleeves, all rolled up. The brand certainly meant business with this safe, saleable collection, in the house’s predominant heritage colour – dependable camel, which looked fresh with those flashes of summer-sky blue and khaki.
The silhouette was soft with exaggerated shoulders, a slight whiff of the 1980s about them, on loose wafting silk coats and easy shirt dresses (nailing one of summer’s key dress shapes) or suede wrap skirts and a knitted tank top, say, with a smooth silk back.
With the introduction of snake print (another trend to tick off the list), shapes became more body conscious, but never restrictive: pencil skirts in silk jersey had a fresh sporty run-around feel to them. Then came the leopard print and Madras checks, providing alternate panels of pattern for those aforementioned sporty pencil skirts and figure-forming dresses.
The finale block of colour was black – and revisited many of the just-seen silhouettes. It was a shame to end on a flat note after the feel-good vibes of this otherwise upbeat show.