Yes, that was Rodarte. No fanciful webby dresses that are purely for show and tell, this collection bordered on the commercial.

And in no way is that a dirty word.

Five years in to launching their label and after some controversial inspiration last season, Kate and Laura Mulleavy chose their native northern California and its native Redwood forests as the meaning behind this season. To a country soundtrack of Brokeback Mountain and Harry Nilsson's Echoes of my Mind, the sisters centred on sharp, straightforward shapes in cotton checks, layered linen skirts and wood panel prints. Peplum belts and exposed shoulders showed off the female form and, this being Rodarte, we journeyed through China with denim plaid silk tops and ended in a Greco Roman world of gold sequin draping.

It was wonderful and, if the rumours of a LVMH takeover are true, eminently saleable for all involved. Nice move.

 
 

BLOGS

ELLE'S FASHION WEEK WARDROBE
What ELLE Wears: Paris Fashion Week, SS13 What ELLE Wears: Milan Fashion Week, SS13 Spring/Summer 2013 - Day 5 - Photos by Phill Taylor
WHAT ELLE WEARS
What ELLE Wears: Tuesday 30th March What ELLE Wears: Tuesday 23rd April What ELLE Wears: Tuesday 16th April
SHOPPING BLOG
#LFW in numbers ELLE at the BRIT Awards with Shopbop FIRST LOOK: Rihanna River Island Campaign Images

ELLE PROMOTIONS
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