Zoe Jordan

‘Basically, she’s this skater girl, grown-up,’ Zoe Jordan told us backstage after her barnstorming spring/summer 2014 collection had taken to the catwalk in the BFC tent in a beautiful blur of graffiti, jacquard and leather to open day two of the London shows.

‘She had a bit of a naughty, misspent youth – she was a bit rebellious. We just polished her up and gave her these really luxurious fabrics… We made her sophisticated. While the themes were still very young, with the clean lines and the relaxed tailoring, I think we managed to make it appeal to a bit of an older generation as well.’

ELLE concurs. There was something for everyone in this strong, wearable offering, be it a ribbed-shoulder leather jacket in blush pink, or a Chevron-fronted double wool two-piece in the (delightfully named) atomic red, or a logo T (yep, they’re happening in London too), emblazoned with ZOE JOR DAN.

Of course, having run a competition in collaboration with ELLE to find a ‘doodle’ to feature – congratulations, Cheryl Rawling! – we knew already that artwork would feature heavily, and it ran the gamut from the painterly to the graphic.

‘We put the graffiti into crepe de chine to soften it up a bit,’ Zoe confided.

When it comes to art, we’re much of the opinion of a certain Carrie Bradshaw; we like to put our money where we can see it – hanging in our closet.

Which makes Zoe Jordan our kind of designer.