Newflash: Singer M.I.A fronts the new Marc by Marc Jacobs campiagn
Here's a first peek at singer M.I.A's new staring role as the face of Marc by Marc Jacobs for spring/ summer 08.
She DJ-ed at the after party for his New York show last month during fashion week and now we see her shot by Jurgen Teller for Marc's new campaign.
This girl already had impeccable style credentials, and is famous not just for her music but also for her unique trend blend of high fashion and street style, so to us this seems like a marriage made in fashion heaven.
By Laurelle Gilbert
Posted: 20 March 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
