This could be a game changer for fashion – Burberry is partnering with Snapchat to launch the first ever Snapchat show! Over 100 million users will be invited to see Burberry’s S/S 2016 show the day before the actual runway show, and we’re super excited for it.
This is the first time a luxury brand has ever revealed its collection ahead of its official Fashion Week calendar slot, and we’re hoping that in true Snapchat fashion, there’ll be Anime eyes all around and rainbow puke. Is that too much to ask? Maybe.
Burberry has already shown us its love of Snapchat, by sharing the entire journey of its ‘London in Los Angeles’ event on it recently, with surprise appearances by Cara Delevingne, Naomi Campbell and Jourdan Dunn.
The actual show is on Monday 21 September, so all Snapchatters can get your first looks in on the evening of Sunday 20 September. Follow them on Snapchat @Burberry.