Marc Jacobs posted a series of stories behind his spring/summer 16 campaign today and it’s making us realise that an unfiltered Marc Jacobs might be the best Marc of all. Ever since he joined Instagram last March, after staunchly refusing for years, he has gradually lived up to his first ever (and highly clever) caption: ‘No filter (some filler).’ And we are here for it! 

A near year’s worth of throwback inspo, viral real talk, and impressive squad pics (Winona! Sofia!) later, he’s become one of our favourite accounts to stalk. And so because we’re in a follow Friday kind of mood today (yes, it’s made a comeback), here are 7 times Marc won Instagram.

The time he gave us Bette Midler, Sandra Bernhard and Lana Wachowski in a single campaign

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Every single adorable Neville selfie

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Throwback photos like this (Nineties forever)…

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…and this

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and this…

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The real talk (‘Wild??? I’d say Mild???’ is our new motto of 2016)

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And powerhouse #squadgoals

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More of all of the above Marc! Please, and thank you.