Olive
A real gem, Olive is a Cheltenham-based brand that uses a network of independent designers to create beatifully simple, quality designs, all of which ooze understated elegance. From wear-forever knits, coats and jackets to trend-led shirts and denim, we can assure you you'll come away with at least a few treasures.
Related Apparel
Created by mother-and-daughter duo Helen and Joanna Nicola, Related offers day and eveningwear that rivals out favourite on-the-high street destinations. From the best-selling ruffle-necked Karina blouse to party perfect dresses, Related's offering have been spotted on everyone from from Jessica Alba and Kendall Jenner to numerous street style stars.
Sezane
A Parisian export, Sezane is the first French fashion brand to function entirely online - and it's every bit as chic as it sounds. Thankfully, it's recently become available to us in the UK too. Founded by Morgane Sezalory (Sezane is an amalgamaton of her first and surnames) in 2013, it sells everything you could possibly need for a beautifully crafted wardrobe.
Rixo
You may well recognise Rixo's 'Camellia' dress, it was everywhere last summer, perfectly capturing the renewed boho vibe that swept the catwalks of the same season. Started up by former ASOS womenswear buyers and London College of Fashion alumni Orlagh McCloskey and Henrietta Rix in 2015, Rixo sells clothes that dare you to have a good time in them - fun, floral and unashamedly flirtatious.
Glamorous
The Duchess of Cambridge wore a Glamorous maxi dress during the recent royal tour of India, but that's not the only reason why we've included them here. The Manchester-based e-tailer offers trend-led pieces at great prices - so good that they just can't keep many of their designs in stock, including these sell-our embroidered jeans...
Uterqüe
We can't quite work out why Uterque isn't a bigger deal here in the UK, after all it's a stablemate of Zara - both are owned by Inditex. We're kind of obsessed with it TBH and we expect its under-the-raderness is simply because nobody shouts about it.
Think of Zara and all its trend-led goodness, but a little bit better in terms of quality and a touch higher in terms of price - a halfway point between Zara and Massimo Dutti (another Inditex brand), if you will. A warning though: you'll want EVERYTHING.
Finery
Finery launched little more than a year ago, but has already had huge success thanks in part to the pedigrees of its three co-founders; Caren Downie, former ASOS Fashion Director, Rachel Morgans, former ASOS Head Buyer, and Emma Farrow, former Design Director at Topshop. Head there for contemporary pieces that will take you from desk to dinner with pure ease.
Staud
Sarah Staudinger, the brains behind Staud, is the master of LA cool. Having previously worked as Fashion Director at Reformation, Stadinger channelled her experience into launching the vintage-inspired label two years ago with partner George Augusto, which offers chic essentials and stand-alone pieces and has quickly garnered a following which includes tastemakers Alexa Chung and Leandra Medine.
